When I look at the TV I know right away they're not addressing
me. Television talks to stupid people. Look around, you can tell
who they are. They imitate what they see on television. People
may be more educated than they were before the was TV, but we
don't seem to have gotten any smarter. If you want to be informed,
television is the least bang for the buck. There is very little
real, honest, useful information there. If you only knew what
you were missing.
All you have to do is look at who owns the medium you get your
information from. It should come as no surprise to find that the
big three TV networks are owned by some of the largest defense
contractors in the US. They are very large corporations who have
a high stake in what you know and how you perceive reality. In
a consumer economy, people have to be trained to buy products
continuously or the system won't work. TV is the perfect brain-washing
tool for this purpose. TV is also useful as a means to implant
pre-engineered opinions in the masses. What is not on TV is more
telling than what we are shown. If you only knew what you were
missing.
I'm not saying television has to be all information. People want
entertainment. So give us entertainment! Fun, adventure, excitement,
art, music, nature. It can be serious, funny, silly, even crazy.
Instead we get stupid,
violent, pompous, pretentious chewing gum for the mind. I am getting
sick and tired of getting the hard sell every time I turn on my
communication appliances. Yeah, yeah, there's some good stuff
on television but, by far, most of it is crap and you know it.
It's nowhere near what it could be. For cryin' out loud, look
at what you're watching! If you only knew what you were missing.
AND NOW A WORD FROM THE SPONSOR
Hey, if Jenny Craig's diet plan is so great, how come we never
get to see her on the tube selling her wares? Is she fat or ugly
or what? And that Sy Spurling of the Hair Club for men? O.K.,...
so now he's a schnook with hair. Oh, and there's that spray-on
hair in a can for bald men. Have you noticed all those car commercials
where the cars are gracefully skidding sideways? I don't care
how graceful they are, I don't want a car that skids sideways.
In those commercials the cars are always going too fast and there's
never anybody else on the road. When they make car commercials,
they close down a traffic thoroughfare so they can photograph
the automobile. Think about that one for a minute. If you knew
how much money they spend to make car commercials it would make
you sick. Car commercials almost win the prize for pompous stupidity;
cat food commercials beat them to it. I'd rather watch a test
pattern.
We stink. That's what the American advertisers want us to think.
You have B.O., bad breath, stink-foot, "feminine odor"
and we're even challenged to believe our hair stinks. Not only
that; your bathroom and kitchen stink. Your bedroom stinks. Your
baby stinks. Your carpet stinks, your laundry stinks. Your dog
stinks, your dog's breath stinks. Your car stinks. American manufacturers
have come to our rescue with an armada of products specifically
designed to alter the odor of everything we come in contact with
in our daily lives. In the case of odors we cannot detect, we
are convinced that we'd better deodorize everything just to be
safe because others surely will notice immediately.
Beer is the elixir of the gods. The TV tells me so. Beer drinkers
are way-cool, good-looking and have all the fun . . . in the commercials,
anyway. You'll never see fat, belching, obnoxious louts fighting
in bars. No, we have politically correct beer commercials. (Except
for the rampant sexism.) They don't show people actually drinking;
they're not allowed to show that. We only see responsible drinkers,
smiling camaraderie, and the most bodacious babes on TV. I don't
know about you, but that makes me thirsty. What's with this lite-beer
stuff? Now there's this non-alcoholic beer. Hello, knock, knock,
anybody home in there? That isn't beer. That's something else.
Oh, it gets better. Look at all those products that deal with,
shall we say, sensitive issues. Toilet products, feminine products,
hygiene products that deal with areas where the sun doesn't shine,
geriatric diapers. Some strange euphemisms are invented to describe
these unmentionables. "Serenity Guards." Imagine; you
have a product and you can't talk about what it's used for.
This medium we call television is ludicrously crass and pretentious.
Studies have proven that television hampers intellectual and creative
development in its viewers, especially in children. It atrophies
the creative and critical thinking powers in people who watch
a lot of television. It doesn't have to be that way. Why is it
that way? Because the people who bring this slop to us think we
are less intelligent than they are. Of course, this is a self-filling
prophecy if we don't complain about it. I predict that TV will
be the world-wide drug problem of the next century.
TV insults me freely and I'm paying for the privilege. On the
average major network channels, there are about eight hours of
commercials for every 24 hours of broadcast time. Some channels
have more. The Home Shopping network is nothing but commercials.
Television was the rebirth of the door to door salesman. I want
these people out of my house.
© Martin Scherer. Webmaster Martin Scherer. Last update 9/98. E-mail: mscherer@tesserak.net